Creative and strategic thinker with extensive experience in social media marketing, digital communication, branding, and project management. Skilled in developing compelling brand strategies, leading impactful campaigns, and using data-driven insights to drive business growth.

Resume

Social Media Manager

Oversee day-to-day operations and data-driven social media strategy across all major platforms, driving brand awareness, engagement, and conversions.
Achieved 300%+ year-over-year growth in social media performance.
Execute global social media campaigns in partnership with brands such as adidas, PUMA, ASICS, Nike, and more. Managing strategy, content creation, influencer and performance marketing, budget, and analytics.
Manage influencer partnerships and paid media (TikTok, Meta), significantly increasing reach and ROI.
Lead social media initiatives within the e-commerce department, providing strategic direction and managing one direct report.

International Social Media Manager

Led international social media strategy for Poland and supported social media initiatives in the Baltic countries, the Netherlands, and the Nordic markets.
Launched Viaplay’s TikTok presence in Poland, achieving multiple viral videos (up to 9M+ views), making it the platform’s best-performing account across all markets.
Collaborated with major partners, including Sony Pictures, NBC Universal, Bundesliga, UEFA, as well as PR and & Marketing agencies to execute marketing strategies and campaigns.
Created localized content strategies and visual assets using Adobe Premiere Pro, Photoshop, Illustrator.

Sales and Marketing Responsible

Photography and videography production.
Creative content development and storytelling.
Strategic planning and execution of social media campaigns.
Influencer marketing and partnership management.
Event planning and execution support (e.g., Colly & Co. x Sandra Willer Collagen Lattes Launch, Colly & Co. at Magasin du Nord).
Ad hoc marketing and sales support across various initiatives.

Business Development Representative

Introduced the social media analytics platform to international markets, unlocking growth opportunities.
Collaborated with leading European companies to analyze and optimize campaigns and enhance ROI on paid social efforts.

E-commerce Assistant (Internship)

Oversaw daily operations of the online store.
Managed order processing and product information.
Analyzed performance data and generated detailed reports.
Created content: crafted engaging social media posts, blog articles, and newsletters.
Managed social media accounts, developed and executed social media strategies.
Assisted in the planning, coordination, and execution of photoshoots, trade shows, and events.

KEA - Københavns Erhvervsakademi

Social Media Strategy & Management

Brand Strategy & Communication

Social Media Analytics & Reporting

Project & Stakeholder Management

Content Creation & Copywriting

Campaign Planning & Execution

Community Management

Influencer Marketing & Partnerships