Boozt
Social Media Manager
Paula Roma Mazik
Creative and strategic thinker with extensive experience in social media marketing, digital communication, branding, and project management. Skilled in developing compelling brand strategies, leading impactful campaigns, and using data-driven insights to drive business growth.
Resume
NAKED Copenhagen
Social Media Manager
- Oversee day-to-day operations and data-driven social media strategy across all major platforms, driving brand awareness, engagement, and conversions.
- Achieved 300%+ year-over-year growth in social media performance.
- Execute global social media campaigns in partnership with brands such as adidas, PUMA, ASICS, Nike, and more. Managing strategy, content creation, influencer and performance marketing, budget, and analytics.
- Manage influencer partnerships and paid media (TikTok, Meta), significantly increasing reach and ROI.
- Lead social media initiatives within the e-commerce department, providing strategic direction and managing one direct report.
Viaplay Group
International Social Media Manager
- Led international social media strategy for Poland and supported social media initiatives in the Baltic countries, the Netherlands, and the Nordic markets.
- Launched Viaplay's TikTok presence in Poland, achieving multiple viral videos (up to 9M+ views), making it the platform's best-performing account across all markets.
- Collaborated with major partners, including Sony Pictures, NBC Universal, Bundesliga, UEFA, as well as PR & Marketing agencies to execute marketing strategies and campaigns.
- Created localized content strategies and visual assets using Adobe Premiere Pro, Photoshop, Illustrator.
Colly & Co.
Sales and Marketing Responsible
- Photography and videography production.
- Creative content development and storytelling.
- Strategic planning and execution of social media campaigns.
- Influencer marketing and partnership management.
- Event planning and execution support (e.g., Colly & Co. x Sandra Willer Collagen Lattes Launch, Colly & Co. at Magasin du Nord).
- Ad hoc marketing and sales support across various initiatives.
deepdivr
Business Development Representative
- Introduced the social media analytics platform to international markets, unlocking growth opportunities.
- Collaborated with leading European companies to analyze and optimize campaigns and enhance ROI on paid social efforts.
Won Hundred
E-commerce Assistant (Internship)
- Oversaw daily operations of the online store.
- Managed order processing and product information.
- Analyzed performance data and generated detailed reports.
- Created content: crafted engaging social media posts, blog articles, and newsletters.
- Managed social media accounts, developed and executed social media strategies.
- Assisted in the planning, coordination, and execution of photoshoots, trade shows, and events.
Education
AP, Multimedia design & communication
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KEA - Københavns Erhvervsakademi
Skills
Social Media Strategy & Management
Brand Strategy & Communication
Social Media Analytics & Reporting
Project & Stakeholder Management
Content Creation & Copywriting
Campaign Planning & Execution
Community Management
Influencer Marketing & Partnerships